Resources Library by ANA

Beyond dollars and dirhams

Naata – The Bond"‘I don’t have a single American friend. I don’t understand them’ - Tamerlan Tsarnaev, suspect of the Boston Marathon Bombs on April 15, 2013. While these statements, along with his YouTube links splashed all...

Catalogue: Congress 2013: Think Big

Author: Nandita Mary Thomas

Company: Kadence International

June 15, 2013

Targeting ethnic minorities

In recent decades, our societies have grown more diverse and multicultural. Reaching minority consumers has emerged as a priority for marketing, and specific targeting strategies have appeared. For instance, advertisers often attempt to approach...

Catalogue: Congress 2013: Think Big

Author: Anne-Sophie Lenoir

June 15, 2013

Baring it all

With the spotlight on Asia Pacific, the impact of economic growth and exposure to the outside world on the lives of women has been immense. The modern woman has emerged, and the modern Asian woman is unique. Her identity is still deeply rooted in her...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Christina Inocentes, Chris Casanare, Bing Natividad

Company: Ipsos MRBI

April 7, 2013

Masculinity

A semiotic analysis and cultural exploration of masculinity in India. This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from antiquity to the present day. An exploration across...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Satyam Viswanathan

April 7, 2013

The modern nomad in Asia

According to the International Organization for Migration (IOM) the estimated number of international migrants has increased globally from about 150 million people in the year 2000 to 214 million people today. This phenomenon makes societies across...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Stephanie Herold

April 7, 2013

The last frontier of Asia

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Ron Gailey

Company: KANTAR TNS Malaysia

April 7, 2013

Russian kids and the West

The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear...

Catalogue: CEE Research Forum 2013: Research Remix

Authors: Anna Demianova, Julia Yuzbasheva

Company: Point-Blank International GmbH

March 17, 2013

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

June 15, 2012

Sustainable Brazil

This work goes back to political and economic factors that led to the emergence of a new middle class in Brazil, as well as the development of the Brazilian and global debate on sustainability and conscious consumption. It shows the effect of this...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Mário Mattos

Company: GfK

May 3, 2012